Continuous Monitoring is not an afterthought; however, it is for most. Monitoring through each phase (concept to cash) provides transparency to how the systems is acting and reacting.  

This transparency helps you troubleshoot issues and identify risks in the process and system. Get a baseline and look for bottlenecks or performance issues. 

Work with your customers. the business owners, and understand their questions. Monitor to answer those questions and be a superstar.